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JOURNAL OF MARKETING STRATEGY (JMS) - Volume 5, Issue 3, December 2017

Pages: 60-70
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Author: Chahat Gupta

Category: Marketing Strategy

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Entrepreneurs play key role in the economic development of the country. Entrepreneurs are those who have skills as well as the initiative which is necessary to bring new ideas to market and to take the right decisions at right time to make the business profitable. A “women entrepreneur” is any women who organizes and manages her business with risk and initiative. In recent days, due to rapid growth of industrialization and globalization, the status of women in India has been changing continuously. Now, women have shifted from kitchen to higher level of professional activities with the spread of education and increasing awareness. It has been observed that Entrepreneurship has been as male-dominated phenomenon from the very early age, but now the time has been changed, where women play a major role to promote the business. Now, the women putting their steps at par with the men in the almost all fields. The role of Women entrepreneur is inevitable. Now-a-days, women have entered not only in the selected professions such as lawyers, doctors and teachers but play a pivotal role in professions like trade, industry and engineering. The Present paper attempts to study what are the major reasons for the slow growth of women entrepreneurs in India and what are the obstacles which are faced by women entrepreneurs in India. The main purpose of this paper is to analyze the role and policies of Indian Government in nurturing the women entrepreneurship. This paper also emphasizes on the growth of women entrepreneurship in India.